Their quirky and playful Instagram, Snapchat and Facebook presence won the Bord Bia Digital Marketing back in 2013, 2015 and 2017. From headstands to avocados, how did The Happy Pear use its Social Media presence to become so successful? They have a worldwide audience and fans who are willing to line up around the block to eat in their cafés.
The Happy Pear, for those who do not know, is a popular Irish plant-based food company founded by twin brothers Dave and Steve Flynn. They started their business in 2004 as a small fruit and vegetable shop in Greystones, County Wicklow, and have since expanded to include several cafes, a farm, a food products range, and a YouTube channel with cooking videos and recipes. The Happy Pear is known for its focus on healthy, sustainable, and locally sourced plant-based food, and has gained a large following both in Ireland and internationally.
Their social media strategy includes a mix of product promotion, educational content on plant-based eating, and lifestyle inspiration
On Instagram, they have over 340,000 followers and share beautiful food photography, inspirational quotes, and behind-the-scenes glimpses into their business and personal lives. They also regularly engage with their followers through comments and direct messages, which helps to build a sense of community around their brand.
On Facebook, they have over 250,000 followers and share a mix of content, including recipe videos, cooking tutorials, and news about their business and events.
Their YouTube channel has over 400,000 subscribers and features cooking videos, interviews, and vlogs about their daily lives and businesses. They also have a popular podcast called “The Happy Pear Podcast” where they discuss various topics related to healthy living and sustainable eating.
Overall, The Happy Pear has been successful in using social media to build a strong brand and community around their plant-based food business, and have gained a large and engaged following in the process.
The Happy Pear has used a variety of methods to build its successful social media presence, including:
Consistent and high-quality content The Happy Pear creates high-quality and visually appealing content across all their social media platforms, including beautiful food photography, inspirational quotes, and lifestyle content that resonates with their audience.
Engaging with their followers The Happy Pear regularly engages with its followers through comments, direct messages, and hosting events, which helps to build a sense of community and connection around their brand.
Collaborations and partnerships The Happy Pear has collaborated with other brands and influencers in the health and wellness space, which helps to expand their reach and connect with new audiences.
Video content The Happy Pear has a strong focus on creating video content, including cooking tutorials, recipe videos, and lifestyle vlogs, which are popular with their audience and help to build engagement.
Authenticity and transparency The Happy Pear is known for its authenticity and transparency, sharing insights into their personal lives and business operations, which helps to build trust and connection with their audience.
Happy Pear’s marketing strategy was built on making content and storytelling central to their movement. They continue to push forward consistent messages of family, community and the importance of fibre. They aren’t shy to show via Snapchat or Instagram Stories what a typical day in the life of a pear. These stories are engaging, entertaining and memorable. Use your Social Media platforms to reach out to your followers. Do not be shy to give them a glimpse into your brand or business. Storytelling is a great marketing tool that you could be using for your strategy.
Want your Social Media presence to grow organically and consistently? You’ll need to post regularly. Regular content is what keeps followers coming back. From their early morning swims, to what they eat in a day, to local events in their shop- you can see the lives of The Happy Pear on Instagram Stories and Snapchat. They use Youtube to show off their newest recipes and what they eat on their travels. Facebook and Twitter have regular giveaways for fans. Creating an atmosphere of fun not only helps attract followers but helps with retention as well. With Social Media scheduling tools like Hootsuite, it is easier than ever to make a consistent and regular posting schedule for your pages.
From the beginning of their Social Media journey, the messaging and branding ethos for The Happy Pear has been the same. They want their followers to live a healthy and happy lifestyle surrounded by community. Sharing an authentic message across all platforms not only gives your brand direction but makes your Social Media presence look more genuine.
The Happy Pear has successfully grown its followers to over 800,000 and continues to share its message globally. It takes effort and consistency, alongside passion and good content to create a platform like theirs. Think about engagement and what message you’d like to share with your followers. Take a page out of The Happy Pear’s book to raise engagement, increase traffic to your website and encourage conversions. If you’d like to learn more about how Social Media can increase your brand’s sales contact the experts at Matrix Internet.
CONTACT US TODAY
By Matrix Internet
By Jeff Sheridan