When is the last time you went to do your shopping and started to fill your trolley right to the top and left it in the milk aisle and go home without anything? You haven’t. This is not the case online and you are not alone. There is a product in your basket, ready to go…then you close the window and it’s gone forever. So what can e-retailers do to push you to take the leap of faith and complete the purchase? Research from Vouchercloud has provided an interesting infographic that tracks the psychology of the potential buyer at all stages of the purchase process.
The study explores some of the biggest reasons for cart abandonment such as hidden charges at some point in the transaction and load times. Also, something that sticks out is from the moment a potential customer logs on, you have just 3 seconds to capture their attention or they will leave(and 80% never return).
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