PPC - Paid Search

Capture the attention of your potential customers precisely where and when they're searching for your services or products. Leverage the power of Google Ads to connect with your target audience worldwide.

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Introduction

As a certified Google agency in Dublin, we are experts in crafting high-performing, personalized, campaigns tailored to maximise the return for our clients. We work with all budgets and have over 20 years experience working across all ad types in paid search with both lead generation and e-commerce clients across multiple industries and markets.

Whether your goal is to boost sales, generate leads, expand your reach, or increase brand awareness, Google Ads offers a variety of campaign options to suit your business objectives. We invite you to schedule a face-to-face consultation with us to discover how your company can leverage these opportunities.

Overview of Paid Search (PPC)

Paid search advertising, is the fastest and most efficient way to achieve immediate visibility on the top search pages such as Google or Bing for desired search terms.

The trick: Your campaign must be set up and implemented correctly. As a Paid Search agency, we are fully dedicated to this task.

Service Offerings

Paid search advertising, is the fastest and most efficient way to achieve immediate visibility on the top search pages such as google or bing for desired search terms.

The trick: your campaign must be set up and implemented correctly. as a paid search agency, we are fully dedicated to this task.

Paid Search Audit:

Review your Google Ads account to evaluate performance against business goals and provide targeted recommendations for improvement.

Search Ads:

Appear at the top of search results when customers search for your products by bidding on specific keywords.

Display Ads:

Engage audiences with banner, rich media, interstitial, native, and retargeting ads, leveraging advanced targeting for increased visibility and traffic.

Remarketing:

Re-engage potential customers who visited your website without converting by strategically placing ads across various platforms to encourage return visits.

Shopping Ads:

Boost brand awareness and drive conversions by optimising product feeds and strategically segmenting ads to appear at the top of search results.

Video Ads:

Utilise YouTube’s diverse ad formats to engage viewers, increase brand recall, and meet specific marketing objectives.

Your advantages in running paid search campaigns:

Paid search campaigns provide an immediate boost to your visibility, allowing you to effectively reach and engage customers who are actively searching for the products or services you offer, ensuring your business is seen by the right audience at the right time.

Measurable results
Customizable budget
Immediate visibility

Case Studies

Here are some inspiring case studies to illustrate the impact of our Paid Social services:

BRANDING UX UI DEVELOPMENT

An online tool that empowers Irish businesses to monitor and control their carbon footprint through a customised action plan.

Another successful project with the Irish Government — through our innovative carbon calculator they can count on us to help businesses make a difference.

Software Mobile Apps Support

A movement in the force, of 100,000 people and a fleet of 800 vehicles to be precise.

The next generation of mobility, via 800 vehicles moved by Matrix software

Design Development Support

300 year old brand meets cutting edge user experience via Omnichannel.

The online store for one of Ireland's most prestgious brands

Design Development

Ireland's official domain name registry and home of the "dot ie".

The home of Ireland's official domain, the "dot ie"

View our work

Expertise and Experience:

FAQs

Paid advertising focuses on bidding on specific keywords that will show relevant ads on Google or Bing’s search results page. You will only pay when someone clicks on your ads and is redirected to your website. You can also show your page organically without paying for this; however, this will involve long-term SEO optimisation vs. paid ads which start delivering results immediately.

Our agency specializes in managing Paid Search campaigns across various platforms, including Google Ads, and Bing Ads. On the other side, we also offer paid social advertising across platforms like Facebook, Instagram, LinkedIn, and Twitter, as well as other display ad networks.

The determination of the Google Ads budget depends on a variety of factors. Our specialist will carefully analyze your business objectives, your target audience, your competitor activities, and more. Once we have completed thorough research, we will recommend a budget that will align with the campaign objectives.

Once your campaign has started, you will start seeing an increase in the traffic to your website immediately. However, normally we suggest that campaigns will start delivering results after approximately 2-4 weeks. This timeline can vary depending on factors such as the campaign objective, your competitors' activity, and the budget allocated. It can take several months until your ad account has reached maturity and is delivering optimal results.

We monitor your campaigns frequently, evaluating them based on the KPIs of your campaign. By analyzing your CTR (click-through rate), CPC (cost per click), conversion rate, the CPL/CPA (cost per acquisition or lead), and ROAS (return on ad spend). Our team will provide detailed reporting and analysis to track your campaign performance and make data-driven optimization decisions.