Pinterest is a popular digital bulletin board where millions of people worldwide share and discover images, ideas, and inspiration. Whether it’s a recipe, a DIY project, or a design idea, Pinterest makes it easy for users to save and organize things they love. In fact, according to Shareaholic, Pinterest drives more online traffic than Twitter, StumbleUpon, and Reddit combined!
Pinterest isn’t just for personal use; it’s also a powerful marketing tool for businesses. Take Lowe’s as an example. With nearly 3.5 million followers, they’ve successfully built a Pinterest community by focusing on themed boards like “Built It,” which showcases DIY home improvement projects. This targeted content strategy has played a key role in Lowe’s Pinterest success.
Plus, businesses can tap into Pinterest’s advertising options, such as Promoted Pins, to get their content in front of more users. The Pinterest Ads Manager makes it easy to track campaign performance and refine your approach for even better results.
Organizing content through Pinterest boards is another must-do for businesses. By grouping your content into boards centred around specific themes and using relevant keywords, you can boost discoverability and increase engagement with your followers.
The first step in using Pinterest for your brand is setting up a business account. Why? With a business account, you gain access to Pinterest Analytics, which offers insights into your audience, engagement, and website traffic. You’ll also be able to use Pinterest Ads to reach a broader audience and drive more traffic to your website.
Setting it up is easy. Just sign up on Pinterest, then convert your account to a business one by following a few prompts. This gives you a suite of tools to enhance your marketing strategy and maximize your presence on the platform.
Claiming your website is a simple yet important step. When you claim your site, Pinterest adds a verification badge to your profile, which helps build trust with your audience. It also unlocks even more valuable features, like detailed analytics for the content you share. To claim your website, go to your profile, click on the “Claim” button, and follow the steps. It’s a small step that can make your business look more professional and boost your credibility.
To reach your target audience on Pinterest, make sure your content is categorized correctly. Pinterest’s categories help users discover content related to their interests, so by choosing the right ones, you increase your chances of connecting with the right people. Just go to your Pinterest profile, select the “Categories” tab, and pick the ones that match your business.
Knowing your target audience is key to Pinterest’s success. One effective way to do this is by creating a customer persona—a fictional character that represents your ideal customer. Ask yourself:
By answering these questions, you’ll have a clearer picture of who your audience is, allowing you to tailor your content to their preferences. This not only improves engagement but also boosts your Pinterest SEO, making your content more discoverable.
Make it easy for your visitors to share your content on Pinterest by adding a “Pin It” button to your website images. For example, www.shanore.com, an online store, implemented this feature, making it simple for users to pin images directly from their site.
Ensure your Pinterest profile includes your website URL—and don’t forget to verify it. Verification increases trust, gives your website more visibility, and grants you access to Pinterest analytics. It’s a small but important step, and the red verification tick adds a layer of professionalism to your profile.
Your Pinterest boards should reflect your brand. Some companies make the mistake of creating boards on popular topics like recipes or home décor, even if those categories don’t relate to their business. For example, a car company with a recipe board doesn’t make much sense. Keep your boards focused on topics that align with your brand’s mission.
Hashtags can help boost your visibility, but they’re only effective when used in the right place—like the pin’s description, not the board title. Proper use of hashtags makes your pins more discoverable in searches, helping you reach a wider audience.
Pinterest Analytics provides valuable data on what’s resonating with your audience, including which pins and boards are most popular and what content users are pinning from your website. You’ll also get insights into your audience’s demographics and the devices they use. This data can help shape your content strategy and inspire new campaigns or product ideas. Don’t forget to track Pinterest traffic in Google Analytics, just as you would with other social platforms.
So, are you ready to jump on the Pinterest bandwagon? Whether you’re looking to grow your brand or connect with your target audience in new ways, Pinterest offers plenty of opportunities to boost your online presence!
By Iñaki Castellet Hernández
By Jeff Sheridan
By Matrix Internet