Does your website include a photo of you and your team?

The Power of Including Team Photos

Take a moment and think about it. If you read that and felt a twinge of discomfort—like, “Ugh, I really don’t want my face on there, it won’t help sales, what if people make fun of me?”—it’s okay to breathe. If you’re a small business owner or sole proprietor, putting a photo of yourself and your team on your website is actually a very good idea.

Here’s the thing: Visitors to your site aren’t there to judge you based on looks or personal appearance. This isn’t a dating profile. People simply want to connect with a real human behind the brand. It doesn’t matter if your hair’s thinning or if you’ve got a bit of a double chin. What really matters is how you make them feel. They’re looking for credibility and authenticity, and a photo of you and your team can go a long way in establishing both.

Why Should You Include a Team Photo?

There are two primary reasons to feature your photo on your website: credibility and engagement. Seeing real faces helps your audience trust your business more. A photo shows that there’s a real person they can connect with and work with. And when they see your team, they can engage with you on a more personal level.

Choosing the Right Photo for Your Brand

Just like the rest of your website’s design, the photos should reflect the tone and personality of your brand. A professional photo can help build trust, but you can also choose images that engage your visitors on a more human level. For example, if you’re a financial advisor or lawyer, you’ll likely want a more formal, polished photo that communicates authority and professionalism. On the other hand, if you’re in retail or selling something that speaks to personal identity—like fashion, for instance—you’ll want to choose images that convey more personality and warmth.

Your team photo doesn’t have to be stiff or overly formal. While a serious, professional headshot may be appropriate for certain businesses, it’s perfectly fine to show off a little more of your personality. A fun, candid photo of you and your team in action can also make a big impact—whether it’s showing you working, interacting with clients, or even enjoying your product in a more relaxed setting. If you’re selling sports equipment, for example, consider showing yourself using your products. You could even combine photos to show both the professional side and the personal side of your brand, like a work photo paired with one where you’re enjoying a hobby or activity related to your business.

Investing in a Professional Photo

If you’re still feeling unsure or self-conscious about being in front of the camera, here’s a helpful tip: hire a professional photographer. Even though modern smartphones take amazing photos, there’s something to be said for the experience and expertise of a professional. A photographer will help you look your best by using proper lighting and angles, ensuring your photos are high quality and flattering. It’s worth the investment, especially since these images will represent your business and help build that crucial first impression with your audience.

So, take a deep breath, and remember that putting a face to the name can actually do wonders for your brand. You’re showing your customers that you’re not just a faceless business—you’re a real person who cares about providing value and building trust. And that’s something every customer can get behind.

professional can get good images of you.

*********************

Matrix Internet is a leading brand-building agency based in Dublin, specializing in helping businesses craft strong, memorable identities in the digital landscape. With a team of creative professionals and marketing experts, Matrix Internet works closely with clients to develop tailored strategies that elevate their brand visibility, engagement, and trust. By leveraging the latest in digital marketing, SEO, social media, and content creation, Matrix ensures that brands not only reach their target audience but also create lasting impressions. Whether you’re looking to refine your brand’s voice or enhance your online presence, Matrix Internet offers the expertise and tools to transform your business into a powerful, recognizable brand.

Looking to get your website noticed?
Talk to our digital experts today!