Project: W-Sport by Matrix Internet

The Brief

W-Sport is a broadcasting company dedicated to women’s sport — offering live games, highlights, TV schedules, archive and feature content.

It operates in five countries and regions — Netherlands, Belgium, Luxembourg, Sub-Saharan Africa and South East Asia — so needed a new website that could be optimised and localised for these areas.

They called on Matrix Internet to design and develop a new platform that’s keeping them ahead of the game.

We created the new site with flexibility at its core. Each country/region has different content and broadcasts, which is all updated and generated automatically. The streamlined site is optimised for quick browsing and searching, with subtle animation and intuitive menus to guide the user.

W-Sport is constantly growing, along with the global rise in women’s sport. As the site gets bigger, it is flexible enough to expand while maintaining its visual and functional integrity — so they can handle extra regions, automatic schedule uploads and new featured sports.

Website

See the project

Key features

01
Dynamic interface with bold branding, subtle animation and high-quality action shots;
02
Localised content, schedules, images and footage depending on chosen region;
03
Schedules updated automatically every day;
04
Client has total freedom to edit the whole site from the CMS dashboard;
05
Site is future-proofed and ready for expansion, for example it can easily be updated to host more regions.

Goals

To develop an engaging online platform for an ever-growing movement in sport.

Create an inclusive, global platform that promotes women’s sport;
Raise the online profile of W-Sport as a leading provider;
Create a central hub for fans, competitors, sports federations and TV broadcasters.

Process

In-depth consultation and discovery workshops get to the heart of a winning UX solution for W-Sport.

Discovery workshops to address client goals of balancing functionality and UX;
Custom graphic design with an intuitive interface and engaging visual content and animation;
Development phase with ongoing client feedback on test site;
Staff training for future edits and updates on site, as well flexibility to expand.
Extensive QA phase before live launch.

A new platform that matches the energy and visual impact of a rising movement in sport.

A visually striking, informative and user-friendly site that boosts W-Sport’s online presence and raises the profile of teams and leagues worldwide;
A platform that combines functionality with a sense of community;
Greater exposure for featured sports and enhanced user experience for fans.