ProCloud

The Brief

Procloud is a leading Irish IT services company that provides cloud, managed and traditional IT solutions to improve the productivity and efficiency of businesses all over Ireland. Naturally, they needed a website that could convey their huge range of services clearly and concisely, and to gain the trust of potential clients. Matrix helped reassure these prospective customers with a new website that offers a streamlined and rewarding User Experience (UX).

For a company offering transformative IT services, frictionless and intuitive user navigation is essential. After UX discovery workshops, we focused chiefly on how to showcase a lot of information without overwhelming visitors, and to motivate those visitors to become loyal customers.

We developed a new site with minimalist graphics, a consistent colour scheme and generous white space. We optimised the UX with simple, easily navigable menus and specific, clear language on the benefits of each service. To ensure visitors aren’t overwhelmed, each page is hierarchically presented, with a snappy ‘headline’ benefit of the service clearly set at the top of the page, and more detailed information upon scrolling down.

To further reassure potential customers, we included profiles of key Procloud stakeholders, testimonials from clients, a list of their leading global technology partners and an industry news blog. We also featured numerous photos of the Procloud team at work, to add friendly faces to their essential services.

Delivered services: ● UX desing ● Website Development