Project: GoQuest by Matrix Internet

The Brief

GoQuest is Ireland’s top indoor challenge arena company — and we really had an adventure on our hands when they chose us to build their new website. We’ve earned them points for a new seamless browsing and booking experience, so the challenges only start at their centres and not on the website.

Since GoQuest is famous for its interactive games, we made sure all the user interactions on the site were up to speed. From the first User Experience (UX) discovery workshops with GoQuest to the finished site, we’ve captured the group experience for kids, families and adults alike. Our bold, bright colour scheme, video content and tantalising hints give customers an idea of what lurks behind the challenge room doors. And after they’re enticed by the site’s presentation, the new hassle-free booking system is a simple task.

We made sure to highlight the wide range of groups who’d be up for GoQuest — from young kids to grandparents, corporate groups, hens, stags and birthday parties. We also helped them launch their new service GoQuest Junior, with advance online tickets on sale as they get ready for the grand opening in October 2020. And to fuel healthy competition, we added a leaderboard for the top-scoring teams — driving repeat visits to the challenge arena!

Delivered services: ● UX Design ● eBooking system ● Website Development

Website

Key Features

01
Custom graphic design with custom icons and bright, bold colour palette;
02
New fully integrated quick booking system;
03
Video content and photos capture the group fun;
04
Streamlined UX, from differentiating between GoQuest North and GoQuest South centres, and the new GoQuest Junior service.
05
WordPress Content Management System (CMS) with training for GoQuest’s key stakeholders.

Goals

A new website that increases conversions and helps launch the new GoQuest Junior service.

Raise the digital presence of GoQuest as a fun group-bonding experience;
Showcase GoQuest’s full range of services;
Ensure a hassle-free and quick booking experience.

Process

A heavy focus on eye-catching design and a seamless UX — from workshops and collaboration to live deployment.

Discovery workshops on UX, sitemap and a diverse range of personas;
Custom graphic design to capture the bold, fun GoQuest experience;
Deploy bespoke website.

Results

A fun, informative website that’s not a bit challenging to navigate.

A clearly laid-out presentation of GoQuest’s services;
Increased traffic and conversions since deployment;
Launched GoQuest Junior with an advance booking system — creating a buzz for the new service before it opens.