The Brief Ireland’s leading car-sharing company needed a platform to match their goal of providing a stress-free alternative to car ownership in cities, and we helped them shift a few gears. After some expert fine-tuning, GoCar’s number of monthly trips increased eightfold within six months, and they had 10 times more active users. Matrix turned deep industry analysis and a User Experience (UX) discovery process with the GoCar team into a well-oiled system that runs the entire business of GoCar — from booking vehicles to payments and customer support. We delivered a highly intuitive and simple-to-use platform that gets users from A to B with a minimum of screen time. Through the app, we also updated GoCar’s previous swipe card system and turned members’ phones into a car key — eliminating any worries about losing or forgetting the card. With a clear pricing guide, in-journey updates and real-time Google Maps integration showing the closest vehicle, GoCar now offers customers a smooth transition that never stalls at the wrong moment. GoCar has been growing strongly through our partnership, and our powerful, smooth and reliable platform has helped drive them toward this success. Mobile Application Simple Sign Up Users can sign up, book journey, open cars and track their car use - all via the app. Staff can provide real-time support GoCar staff can provide real-time support via the app. Visually Attractive And of course, it needed to look great. See the project Website Key Features 01The app now opens cars for users using geolocation and access control features — no need for another card in your wallet; 02Members can simply book on the go or extend a journey using the app; 03Geocoding and mapping tracks journeys and locates vehicles at all times; 04The app’s billing and invoice system is securely integrated with GoCar’s third-party partners; 05Admin dashboard gives GoCar staff key statistics and performance indicators. Goals Entice more users to the GoCar system through a more user-friendly platform. Increase number of GoCar members and car shares; Enhance system for opening cars; Consistency across all devices, operating systems and browsers; Enhance performance indicators for GoCar staff. Process Streamline system for users and develop powerful analytical tools. UX workshops and consultation with GoCar staff and clientele; Design of apps and system, replacing swipe card with app; Integration with third parties (e.g. payment system, car software); Creation of admin dashboard to view key analytics. Results GoCar has strengthened its position as Ireland’s leading car-sharing platform. Vast increase in number of trips taken — an increase of 400%; Number of active users greatly increased, by nearly 250%; Much more reliable service — 61% fewer calls to customer care. Results 400% Usage Increase on trips taken 223% Active Users Increase on daily active users 61% Calls Fewer calls to call centre Testimonial Matrix Internet have brought their creative & technical skills to the fore with the development & maintenance of our app & website. They have been a flexible, reliable & dedicated partner since we first got on board and would highly recommend their services to other SaaS platforms. Rob Kearns Head of Growth View more Work UX Design Development Content Writing AIB is investing in young people’s futures through the Future Sparks programme UX Design Development Content Writing UX Design Development Content Writing For nearly 90 years, Lisney has been the biggest name in Irish property, but their latest building project has... UX Design Development Content Writing BRANDING UX UI DEVELOPMENT An online tool that empowers Irish businesses to monitor and control their carbon footprint through a customised... BRANDING UX UI DEVELOPMENT Design Development Support The Society of St. Vincent de Paul (SVP Ireland) is Ireland’s largest voluntary charitable organisation, founded... Design Development Support Design Development Offbeat Donuts is on a mission to sprinkle a little bit of decadence over the Irish bakery experience. Design Development Design Development Support The online store for one of Ireland's most prestgious brands Design Development Support UX Design Development Content Writing Data Space for Skills (DS4Skills) is a new initiative aiming to create a shared open source network for sharing... UX Design Development Content Writing Design Development Support Altu was formed in 1997 in Dublin with a progressive ethos Design Development Support Design Development Support Jigsaw is Ireland’s most prominent support network for young people's mental health Design Development Support Design Development The home of Ireland's official domain, the "dot ie" Design Development