Project: Alzheimer Society of Ireland by Matrix Internet

The Brief

The Alzheimer Society of Ireland is the leading service provider for people in Ireland with dementia. The society is not only tasked with raising funds, but its site must also deliver regular news, advice and other updates in a format that is clear and accessible to regular donors, carers, family members and people with early onset dementia.

We approached this complex project with an acute sensitivity to User Experience (UX). After conducting UX workshops with all departments, we developed a Content Mapping plan to reduce the number of pages on the previous site by 70%. We facilitated helpful video content and optimised the site’s eCommerce functionality — leading to an 8% increase in donations year on year.

Most importantly, the new website encourages members of the public to get involved, through simplified event registration as well as donating. We trained staff in WordPress proficiency, and they can now edit pages easily — to facilitate regular blog and news posts, and a greater community reach.

We are proud of this responsive and engaging website that’s sensitive to users of all abilities, and is a vital support network for those affected by Alzheimer’s.

See the project

Key Features

01
Optimised eCommerce functionality for donations;
02
Online registration for events;
03
Excellent UX for simple and intuitive navigation, catering for users with a wide range of abilities, including people with early onset dementia;
04
Easily editable pages;
05
Localised county-by-county search page.

Goals

Increase awareness, donations and support through an accessible and sensitive site.

Help drive awareness and donations, and promote the vision of the Alzheimer Society of Ireland;
Ensure the site is accessible to users with a wide range of abilities;
Smooth content migration of 250 pages from previous website;
Integrate online donations with existing Salesforce CRM.

Process

Develop with a chief aim of optimising UX with intuitive user flows.

UX workshops;
Interactive wireframes and key page design;
Content Mapping plan to reduce number of pages and ease navigation;
Website developed using WordPress; staff trained in editing pages and posting new content;
Further usability testing involving patients, carers, family members and Society members.

Results

Increase in conversions and a more engaging online support hub.

Donations increased by 8% year on year;
Bounce rate decreased by 13% year on year;
Improved SEO performance;
Engaging Content Strategy: site regularly updated and WordPress CMS is an intuitive system for content editors on staff.