PPC / Google Ads

PPC / Google Ads

You can drive more traffic to your website through engaging content and a vigorous SEO strategy, but the quickest way to guarantee clicks is through Pay-Per-Click (PPC) advertising such as Google Ads.

We at Matrix are accredited Google Partners, and every member of staff has a certified AdWords qualification. We will find the right balance of paid and organic SEO strategies for your business.

In simple terms, AdWords is an auction system. You only pay when your ad is clicked, and if you bid higher, your ad will appear higher up the rankings. But it’s not that simple — Google will penalise your ad if it has a low click-through rate, or it doesn’t adequately match the search.

Through hundreds of marketing campaigns aimed at brand or product awareness, our team have developed a knowledge of what works and what doesn’t work. Our team are in your corner and they want to achieve the best results for your marketing spend.

Our PPC copywriters will give you a competitive edge with cleverly written ads based on highly focused keywords, compelling headlines and descriptions that don’t waste a single word. You’ll keep attracting more customers, and pay less for a higher ranking.

We’ll also integrate your PPC strategy with Google Analytics to track leads and adapt your campaigns, to keep improving your all-important Return On Investment.

Related service

Programmatic Advertising