Linkedin Keeping up with the times

LinkedIn Update: Make the Most of Company Updates and Showcase Pages

Did LinkedIn’s recent update catch you off guard? They’re phasing out the Products & Services tab from company pages, meaning you can no longer promote your offerings in that section. But don’t worry, LinkedIn has made it easier to showcase your products and services in a more dynamic, engaging way.

What Are Your Options Now?

You can now take advantage of two powerful tools to promote your business:

1. Company Updates

Company Updates are posts that appear on your Company Page and in your followers’ feeds. They’re a fantastic way to promote your products and services with more visibility and engagement. Here’s why:

• Increased Reach: When your followers interact with your updates, it spreads to their connections, amplifying your message.
• More Engaging Content: You can now share eye-catching visuals like videos and images, making your content stand out.
• Timeliness: Updates are real-time, making them perfect for sharing promotions, product launches, or timely news.

2. Showcase Pages

Showcase Pages were designed to highlight specific products or services. Think of them as a mini-site within LinkedIn, dedicated to one aspect of your business. Here’s how they can work for you:

• Focused Audience: Followers of your Showcase Page expect news about that particular product or service, making engagement more likely.
• Brand Community: Build a dedicated community around your product, fostering ongoing discussions and interest.
• Searchable: Showcase Pages are easy to find through LinkedIn search, making it simple for users to discover your offerings.

How to Get Started:

• Company Updates: Share a visually engaging update about your product or service today. Include a link to a landing page where users can learn more.
• Showcase Pages: Set up a Showcase Page for your top-selling products or new service lines. Major brands like Microsoft and Prudential are already using them to great effect – and you can too!

LinkedIn has made it easier than ever to connect with your audience. Ready to take advantage of these features? Start experimenting with Company Updates and Showcase Pages today, and watch your reach grow!