On March 9th, the Irish Domain Registry (IEDR) launched its Optimise Fund 2016 initiative at the Mansion House in Dublin. The €150,000 fund, which is now in its sixth-year aims to help small business owners in Ireland to plan, develop & implement enhancements to their overall online presence & improve their eCommerce capabilities.
Since its inception in 2011, the fund has provided consultancy & training in the areas of Digital Marketing & Web Development to over 75 Irish small companies. Last year, Matrix Internet was delighted to be invited to participate in the Optimise 2015 Fund through Digital Marketing training & consultancy. We were also thrilled to be invited to attend this year’s official launch and can’t wait to work with some of this year’s winners.
The project certainly presented new & exciting challenges to the Matrix team. It was a pleasure to work with and train up-and-coming Irish companies and the whole experience served as education to us all.
In the video below you can find out more about the Optimise Fund through interviews with IEDR Chief Executive David Curtin, testimonials from some of last year’s prize winners and an interview with our own main man – Mr Jeff Sheridan MD. In the video, Jeff discusses Matrix’s involvement in the fund and the benefit that it can bring to small-to-medium sizes companies.
Last year Matrix worked with 2015’s winners Physio Extra, The Old Mill Stores, Total Shave, Graphic & Paper Merchants Ireland, Events.ie and Hook & Ladder to improve their online presence.
The IEDR have been keeping particularly busy of late as they also recently launched Irish language domain names, allowed website owners to include á, é, í, ó and ú in domain names. You can read about this here.
By Jeff Sheridan
By Conor McCaffrey