It’s not just about perks—it’s about growth and engagement.
Happier staff and more productive staff go hand in hand. In fact, making your employees miserable is a sure way to reduce their efficiency. When people feel good about their work, they tend to perform better. And no, doubling their paid holidays or offering a gourmet canteen isn’t the only solution. We’re talking about something deeper: investing in their professional growth.
By helping your staff develop their skills and broaden their knowledge, you’re not only boosting their confidence and job satisfaction but also improving their performance. Tailored training opportunities show employees that you’re invested in them, and this investment leads to happier and more engaged staff. Plus, when they have new skills and insights, they can work more efficiently.
In Ireland, many SMEs and established companies alike are seeing the benefits of tailored training, especially in fast-evolving fields like digital marketing. A great example is SuperValu, one of Ireland’s largest grocery retailers. Their investment in upskilling staff in digital marketing has helped the company expand its online presence, resulting in more effective online campaigns and stronger engagement with local customers. By equipping their team with the latest knowledge on social media marketing, they managed to connect with a wider audience and build stronger brand loyalty.
Another local example comes from Dunnes Stores, which has provided training in eCommerce and digital content creation to their staff. As a result, they’ve built a stronger online presence, creating a more seamless experience for customers shopping online. This targeted approach to training helped them meet modern consumer demands, all while improving staff expertise and job satisfaction.
These Irish businesses understand the importance of staying up-to-date with digital trends, and you can do the same for your team. Instead of generic workshops that may not address your specific needs, consider tailored training that focuses on the unique aspects of your business and industry.
The digital marketing landscape in Ireland and beyond evolves quickly. A year ago, Irish Distillers, the company behind Jameson whiskey, might have leaned heavily on traditional advertising, but today social media is at the forefront of their global branding strategy. Their focus on platforms like Instagram and TikTok has allowed them to reach a younger, international audience while also staying connected to their Irish roots. Keeping pace with such changes is vital, and if your team isn’t up to date on the latest tools or platforms, you risk falling behind.
For example, The Irish Times has successfully leveraged email marketing to engage its readership and convert casual browsers into paying subscribers. But they didn’t stop there. By staying current with the latest segmentation techniques, they’re able to tailor their email content to different audience groups, improving their conversion rates and growing their subscriber base.
If your team is still using old methods or overlooking new platforms, they could be missing out on powerful opportunities to expand your business’s reach.
If your Irish business wants to stay competitive, tailored training in areas like digital marketing is essential. Matrix Internet, for example, offers bespoke training that targets your staff’s specific needs. Whether it’s learning the latest in SEO, social media strategies, or email marketing tactics, having experts deliver exactly what your team needs gives you the best return on your investment.
Let’s say your company is in retail. You might want to focus on social media strategies to better promote your brand online, or learn about effective eCommerce tactics to increase online sales, much like Arnotts has done to keep up with the surge in online shopping.
Are you ready to start the new year with your staff equipped to handle the latest digital trends? Let us help you decide what skills to prioritize to ensure your team is not just keeping up, but leading the way in Irish digital marketing.
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By Irene Hislop
By Jeff Sheridan
By Matrix Internet