Use a digital agency: An established digital marketing agency will have teams of experts in complementary departments, from digital marketing to design and development. They will create the toolkit quickly and professionally, based on your chosen metrics and KPIs.
You will also have a more accurate estimate of time and budget needed to create the toolkit, compared with creating it in-house.
An agency will also have a portfolio of previous projects, so you will have an idea of how the finished product will look.
Build it in-house โ building your interactive toolkit in-house will cost less, and the team assigned to the project will be more familiar with the company and its processes, and will be more professionally invested in its success.
However, creating a calculator in-house needs a lot of work, with a steep learning curve if your team is learning from scratch. It may be a stretch to learn SEO, web design, development and content writing.
Use pre-built customisable calculator platforms: Some sites offer online tools to create your own interactive calculator, which is another low-cost option. However, customisation may be limited, and you may need to test multiple options to find one that suits you and your customers. Even when you create a toolkit, support will be more limited than at an agency who created a bespoke solution.