Great news for mobile-first businesses! Google has officially completed the enhancement of its mobile-friendly SEO ranking signal. The update, first announced in March, has now been fully rolled out, confirmed by John Mueller, Google’s Webmaster Trends Analyst, via Twitter. This marks the first time Google has given mobile-friendliness an SEO boost since it was initially introduced as a ranking factor back in April 2015. Websites that offer a mobile-friendly experience will now benefit even more from this update, which emphasizes Google’s shift towards prioritizing mobile usability. For businesses, this means if your website isn’t mobile-friendly, it could face more significant traffic reductions moving forward. Since the original introduction of mobile-friendliness as a ranking factor, unresponsive websites have experienced as much as a 10% drop in traffic. With this latest change, that number is expected to grow for sites still not optimized for smartphones. Is Your Website Mobile-Friendly? Want to see how your site stacks up? Google offers a quick mobile-friendly test to check if your website meets the updated standards. If your site isn’t up to par, don’t worry! Contact Matrix today, and we’ll help guide you towards a mobile-optimized, SEO-strong website that delivers the best user experience and helps you stay competitive in search rankings.