If you’re a small business owner with a limited marketing budget, you may think that Google Ads is out of your reach. However, with a little bit of know-how and some strategic planning, you can make the most of your advertising dollars and see a significant return on investment. In this article, we’ll provide you with some tips and tricks for using Google Ads on a small budget.
Below are valuable tips to help you get the most from Google Ads for your small business.
One of the most critical aspects of any Google Ads campaign is choosing the right keywords. If you’re working with a small budget, you’ll want to be sure that you’re targeting the most relevant keywords for your business. Do your research and find out what your customers are searching for online, and then create ad campaigns that focus on those keywords. Use Google’s Keyword Planner tool to help you identify the right keywords and phrases to target.
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When working with a small budget, it’s essential to set a daily budget for your Google Ads campaign. This will ensure that you don’t overspend and can help you control your advertising costs. Start with a small daily budget and then gradually increase it as you see results.
Unless you’re a large company with a bottomless budget it is seriously unwise to run constant adverts 24/7, sure it’s constant exposure but what of the cost?
This is why scheduling your ad is hugely important as it lets you only show your ad on certain days or at certain times of the day, for example, let’s go back to the barber shop, let’s say you are open 5 days a week Tuesday to Saturday from 10 am-6 pm, wouldn’t it make an awful lot more sense to run your ad’s during the days you open and times of business? Always think smart when scheduling your ads.
Your ad copy is what will entice people to click on your ads and visit your website. Be sure to write compelling ad copy that includes your most important keywords and highlights your unique selling proposition. Test different ad copy to see which messages resonate with your audience the most.
If you’re a small business, it’s likely that you have a specific geographic area that you serve. Be sure to use local targeting options in your Google Ads campaign to ensure that your ads are only shown to people in your target market. This can help you save money and focus your advertising efforts on the people who are most likely to become customers.
Negative keywords are search terms that you don’t want your ads to show up for. By using negative keywords, you can prevent your ad from being displayed to people who are not interested in your products or services. This can help you save money and focus your advertising dollars on the people who are most likely to convert.
Ad extensions are additional pieces of information that can be added to your ads, such as your phone number, location, and links to specific pages on your website. By using ad extensions, you can provide more information to potential customers and make it easier for them to contact you or visit your website.
This is important, after putting all that effort in to maximise the cost-effectiveness of your CPC campaign it is essential to provide a good quality landing page experience on your website. A good quality landing page goes a long way in improving your quality score which in turn can lower the cost of your CPC bids, so think smart, the more work you put into your landing page the more benefits you will get out of it.
Google Ads can be an effective way for small businesses to reach potential customers and grow their business. By focusing on the right keywords, using negative keywords, setting a daily budget, optimizing your ad copy, using ad extensions, and targeting locally, you can make the most of your advertising dollars and see a significant return on investment.
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