At this year’s Google Performance Summit, Google unveiled a series of exciting updates and changes to its advertising platform, Google Ads (formerly AdWords). These changes, aimed at improving the platform in a mobile-first world, promise to enhance how businesses interact with their customers through Google’s powerful ad tools. Here’s a breakdown of the key announcements:
Just when marketers were getting comfortable with the current Google Ads interface, a complete redesign is coming. This overhaul has been created from the ground up to cater to a mobile-first environment.
According to a senior Google executive, “To help marketers succeed in this mobile-first world, we have redesigned AdWords — from the ground-up — and re-thought everything from creatives and bidding to workflow and measurement.” While Google hasn’t set a specific launch date for the new interface, this redesign will likely streamline processes and give advertisers more intuitive control over their campaigns.
One of the most significant changes coming this year is the expansion of text ad character limits. Previously, ads were limited to the following structure:
Now, with Google’s new format, advertisers will have more room to communicate their message:
This new structure provides more flexibility and visibility, helping advertisers create more compelling and informative ads. The expansion will be available across all devices, ensuring that your ads have the same impact on both desktop and mobile platforms.
Google is also introducing new mobile-friendly display ads. Advertisers will simply provide a headline, description, image, and URL, and Google will dynamically build the ad to fit different formats and placements across the Display Network.
These responsive ads will automatically resize and adjust to fit the look and feel of the content on the websites and apps where they appear, ensuring better integration and user experience. Additionally, Google is expanding the reach of Display Network ads, meaning your ads will have access to an even larger pool of websites and apps globally.
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By Jeff Sheridan
By Irene Hislop