Google Ads is an ever-evolving platform, and while many advertisers spend time optimizing their accounts to a strong point, it’s easy to fall into the trap of leaving campaigns on autopilot. The risk? Falling behind your competitors who embrace new features and updates, leaving your account less effective over time.
If you’ve ever asked yourself, “What’s gone wrong with my Google Ads account?” it’s likely because your campaign has been stagnant while the platform continues to change around it.
Here’s a look at two recent features introduced by Google Ads that can significantly impact your campaign performance if properly utilized.
Google frequently introduces new features and often rewards advertisers who incorporate these updates by improving their ad performance metrics. Ads that utilize the latest features are often prioritized by Google, leading to higher visibility, better click-through rates, and lower costs. Let’s explore two of the newest features that can help you stay ahead of the curve.
One of the long-standing frustrations with Google Ads was the limited character count for ads, restricting the amount of information advertisers could convey. Fortunately, Google has now expanded the parameters for text ads, allowing more flexibility:
These extended text ads provide more space to highlight key selling points, and it’s expected that they will soon outperform traditional ads, potentially replacing them entirely. To stay competitive, it’s crucial to adopt these expanded formats early and refine your messaging.
Another exciting addition is Price Extensions, a long-awaited feature that allows advertisers to display pricing information directly within their ads. Currently available only for mobile devices, price extensions give users a snapshot of your product or service’s pricing before they click through, potentially saving on wasted clicks.
Incorporating price extensions and other ad extensions also improves ad quality scores, which can lead to higher average ad positions and lower cost-per-click rates.
Google continuously pushes the use of new features, and advertisers who embrace them early are often rewarded with better results in their campaign performance. If you allow your account to run without regularly integrating these updates, you risk being left behind as your competitors take full advantage of these tools.
Is Your Google Ads Campaign Stuck in the Past?
Whether your campaign has been left in the dark or you’re just starting to consider expanding into Google Ads, we can help you get back on track and capitalize on the latest features.
Contact us today and let’s optimize your AdWords strategy for success!
By Jeff Sheridan
By Irene Hislop