Driving Bargain Hunters to Your Site

Everyone loves a bargain.  So when we say you need to drive bargain hunters to your website, we don’t mean you should be marketing to tightwads who are loathed to spend any money.  We mean you should strive to attract those people who have a clear need and want to get a bargain on the solution.  And that’s a lot of people, whether you are selling toys, clothes, household goods or outings.

And that’s a lot of people, whether you are selling toys, clothes, household goods or outings.  If your market is not connoisseurs of high-end luxuries, they are people who like to find a good deal.  And they are on social media searching for bargains.  How do you reach out to them?  Here are a few easy strategies.

• Effective hashtags are a powerful tool. People searching for something you offer can find you by searching for a hashtag related to your products or services.  Using some terms such as ‘deals’ or ‘bargains’ in your hashtag will make it more effective.  Say, for example, you are a landscaper.  Try ‘landscapingdeals’ or ‘bargainlandscaping’.
• Sometimes you want to target your core list with a special offer to make them feel special. But sometimes you want to use a great offer to draw in some new customers. On social media, you can share an offer and ask people to reshare it to reach others.  Social media is designed for sharing.
• Some bloggers specialize in highlighting great deals. If you have an exceptionally great special offer or sale, find a blogger who shares frugal finds and let them know about it.  And of course, blog about it yourself!

The goal of this, like with all social media, is to bring people to your website.  Your social media post can serve as a teaser, urging them to visit your site for more deals.

And once they are at your site, you can greet them with both the great deals you have mentioned and calls to action to invite them to join your email list to get even more special discounts and deals.  People love to save money, and they also love to be in the inner circle.  You can use the tips above to get them to your site, where you can offer them the chance to get the irresistible inside track on promotions your company runs.

People love to save money, and they also love to be in the inner circle.  You can use the tips above to get them to your site, where you can offer them the chance to get the irresistible inside track on promotions your company runs.

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