When we’re in the write frame of mind we share our digital insights, industry analysis and the odd hot take. Just putting it out there...
One of the most frustrating things about the struggle to rank well in the search engine results pages (SERPs) is that the rules change constantly... Read More
By Irene Hislop
What is SEO and why is it important? Those of us who lack IT backgrounds tend to approach most aspects of web development and technology... Read More
By Jeff Sheridan
Google announced on January 22nd that it will be cutting the duplication of featured snippet URLs on the search engine results pages (SERPs). Featured snippets... Read More
By Iñaki Castellet Hernández
The Matrix team is always looking to offer our clients the ultimate solutions for all their digital needs, be it a new website, a smartphone... Read More
Your business needs a short, strong tagline. A tagline is a few words that sum up what you do or explain the character of your... Read More
In some circles, people are saying that SEO is dead as a marketing strategy. They are saying that Google has killed it. Don’t bother with... Read More
What Do Search Engines Want? Understanding what search engines value can be challenging because they frequently update their algorithms without notice. This dynamic environment makes... Read More
Expanding Your Reach and Authority Guest blogging—providing blog articles for another site and inviting others to contribute to yours—can be a game-changer for businesses and... Read More
How to Discover Top Search Terms on Google In the fast-paced world of digital marketing, staying ahead of the competition means understanding what your audience... Read More
What You Need to Know Since 2016, Google has been cracking down on intrusive pop-ups and interstitials to improve mobile user experience, and this policy... Read More