When we’re in the write frame of mind we share our digital insights, industry analysis and the odd hot take. Just putting it out there...
The global online advertising industry has expanded rapidly in the last decade. We all come across hundreds of ads while surfing the internet and research... Read More
By Jeff Sheridan
Pay-per-click advertising is still a popular choice for advertisement in 2018. It is a powerful and affordable tool to draw new people to your campaign.... Read More
By Irene Hislop
If your website is getting plenty of visitors but not many sales, it might be that people are not willing to take a chance on... Read More
Many of us rely on Google Ads to drive traffic and generate awareness of our brands and online presence. However, when the numbers are crunched,... Read More
It is an easy misconception to associate Google Ads with big businesses, high budgets, and increased marketing costs. The truth is, however, that pay-per-click (PPC)... Read More
By Iñaki Castellet Hernández
What Makes the Difference? Two recent drink ads have captured public attention in contrasting ways. Both ads aimed to tackle contemporary social issues, each featuring... Read More
Stand Out with Authenticity Irish businesses, whether catering to a domestic or international market, have a unique opportunity to differentiate themselves through their identity. Local... Read More
Crafting a successful Google Ads strategy involves a combination of research, planning, execution, and continuous optimization. Here's a general framework for creating an effective Google... Read More
The Ultimate Social Media Jackpot Creating a viral Christmas ad is the holy grail of social media marketing. A well-timed, widely shared campaign can significantly... Read More
Stay Ahead in Google Ads Google Ads is an ever-evolving platform, and while many advertisers spend time optimizing their accounts to a strong point, it’s... Read More