COVID-19 business survival

Blog

When we’re in the write frame of mind we share our digital insights, industry analysis and the odd hot take. Just putting it out there...

In-house vs outsourced? How to navigate the digital marketing crossroads

Effective digital marketing is crucial if you want your business to grow online — it’s no use having world-class products or services if no one... Read More

Google Analytics 4 – Everything you need to know

Digital marketers — are you ready for the next generation of analytics? Google is retiring Universal Analytics on July 1 this year, and replacing it... Read More

3 Enterprise Ireland Grants To Boost Your Online Business in 2022

It’s been a tough couple of years for Irish companies, but no one should still be in pandemic panic mode. Between Covid and Brexit, it’s... Read More

5 Halloween ideas to make your digital marketing spooktacular!

Aaaahhh, Halloween! That ghostly part of the year when we all get excited by the thought of trick or treats, scary decorations, loads of barmbrack... Read More

8 hacks from the Matrix team to help you adjust to COVID-19 working from home

With everything that’s going on — or lack thereof — we thought we’d share some insights on how we work best from home. During these... Read More

Keep an active online presence during the Covid-19 pandemic

You may have read the above headline thinking you’ve more important things to worry about right now. But since we’re all practising some level of... Read More

Deduplication of Featured Snippets URL: Google’s New Update

Google announced on January 22nd that it will be cutting the duplication of featured snippet URLs on the search engine results pages (SERPs). Featured snippets... Read More

3 Marketing Tips we Learned from the Friday the 13th Franchise

It's Friday the 13th. As most of Jason Voorhees’s victims would probably agree, it’s considered the dreaded unluckiest of days. On this day, fewer people... Read More

Leveraging the Irish Identity in Marketing Strategy this St. Patrick’s Week

The week, when almost everyone around the world prepares to be Irish for a day, is a good time to consider how you can leverage... Read More

How to Use Case Studies in Your Online Marketing

Case studies are a powerful marketing tool. They bring in several elements that appeal to and motivate your audience. Like a testimonial, they are evidence... Read More