A recent survey conducted by EUMOM, Ireland’s largest parenting community, reveals that 90% of Irish mothers with smartphones will use their devices to shop online during the Christmas period. This growing trend highlights the increasing reliance on mobile technology for everyday tasks, including shopping.
The survey also uncovered other interesting trends:
These findings emphasize the importance of mobile shopping in the daily routines of Irish consumers, particularly among mothers.
The Irish Internet Association (IIA), of which Matrix Internet is a proud member, shared additional data from EUMOM’s research. According to the findings:
These statistics are notable given the recent finding by the IE Domain Registry (IEDR) that only 35% of Irish small and medium-sized enterprises (SMEs) are equipped for eCommerce. This gap in online services is driving many Irish shoppers to purchase from UK and U.S. websites, highlighting an urgent need for Irish retailers to invest in their eCommerce capabilities.
Joan Mulvihill, CEO of the Irish Internet Association, stressed the importance of these findings for businesses. “These survey results are a real call to action for Irish retailers. Businesses need to invest in their online presence to boost sales, and with irrefutable evidence from the EUMOM community, it’s clear that mobile should be the starting point for many.”
Mulvihill pointed to the rapidly growing use of smartphones in shopping as an opportunity for businesses to align their eCommerce strategies with consumer behavior.
“I’m delighted that EUMOM, as a long-standing member of the IIA, has surveyed this important demographic of female shoppers,” Mulvihill continued. “Retailers should take time to review these findings as they plan their eCommerce strategies for 2016.”
Olive Fogarty, Director of EUMOM, also commented on the research. “It’s clear that mothers are leading the charge in both shopping and mobile trends. The smartphone has become an essential tool in the shopping routine, whether it’s for researching, comparing, or purchasing products.”
She added, “The rise of larger-screen smartphones and growing user confidence have contributed to this shift away from traditional desktop shopping to mobile, offering an exciting opportunity for retailers to meet their customers where they are—on their phones.”
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