Is it time to update your website ? If it’s been a while since your last redesign or if you’re noticing a drop in performance, it might be time for a refresh. Web design evolves rapidly to meet user demands, and failing to keep up can leave your site behind. Here are three critical features every company’s website should have in 2018 to keep your visitors engaged and satisfied. While there are many elements to a great website, these three are particularly vital and timely. If your site doesn’t include these features, it’s time for a redesign.
Viewing websites on phones and tablets is now the norm. Your website must be visually appealing and easy to navigate on all devices, from desktops to smartphones. A fully responsive website automatically detects and adjusts to the device your visitors are using, ensuring an optimal experience for everyone. In 2018, a seamless, responsive design isn’t just a nice-to-have; it’s essential for keeping visitors engaged and reducing bounce rates.
Video content has transitioned from being a popular addition to a critical component of web design. While using video in blogs and social media remains effective, incorporating video directly on your website is crucial. Use videos to showcase your facilities, demonstrate your products, or introduce your team. Placing video content prominently on your homepage can capture visitors’ attention immediately and improve engagement. As video consumption continues to rise, integrating it into your website strategy is more important than ever.
In today’s digital landscape, security is paramount. With increasing online transactions and the need for visitors to provide contact details, ensuring your site is secure is essential. HTTPS encryption not only protects user data but also boosts your site’s credibility and search engine ranking. Visitors are more likely to trust and engage with a secure website, especially when accessing it over potentially insecure networks.
While these three elements are essential, a modern website requires much more. Your site should be visually compelling, user-friendly, and focused on meeting visitor needs and expectations. A great user experience encourages visitors to spend more time on your site, exploring your products or services. If your competition offers a safer, more captivating website experience, it’s not hard to guess where visitors will go.
If your brand’s website isn’t ticking all these boxes, it’s time for a redesign. Stay ahead of the curve and ensure your site meets the highest standards of design, functionality, and security to keep your audience engaged and your business thriving in 2018 and beyond. Matrix Internet can help you achieve these goals with a bespoke Web Design and Development services.
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